{"title":"Genesis","description":"\u003cp data-start=\"237\" data-end=\"426\" class=\"\" style=\"text-align: left;\"\u003eGenesis marks the inception of Portend - a foundational collection designed to set the tone for what lies ahead. It is about beginnings, raw potential, and the quiet power of intention.\u003c\/p\u003e\n\u003cp data-start=\"428\" data-end=\"666\" class=\"\"\u003eMinimalist in design, yet profound in impact, Genesis explores the interplay between timeless basics and the idea of infinite possibilities. Each piece is crafted to be lived in, built to last, and worn as a statement of quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"668\" data-end=\"730\" class=\"\"\u003eThis isn’t just a launch. It’s the starting point of a legacy.\u003c\/p\u003e","products":[{"product_id":"gensis-hoodie","title":"Gensis Hoodie - Onyx Grey","description":"\u003cp\u003eThe hoodie that anchors the Genesis collection. Built from supima cotton face and loop — the same cotton used by the best-dressed houses in the world. Pill-resistant, colour-fast, and heavier than anything you've owned at this price.\u003c\/p\u003e\n\u003cp\u003eRiri two-way zipper with ecru zip tape. Welt pockets. Adjustable waistband with metal cord lock. Ecru portend. embroidery on the left of the torso. Everything considered, nothing overdone.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eSupima cotton face and loop. Exceptionally soft, pill-resistant, and retains colour over time. Heavier than standard fleece — the weight you feel when you pick it up is intentional.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHardware\u003c\/strong\u003e\u003cbr\u003eRiri two-way zipper — Swiss-made, the reference standard for garment zippers. Ecru zip detailing. Metal cord lock on adjustable drawcord waistband.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Slightly oversized through the body and sleeve — designed to wear as a layer or standalone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupima cotton face and loop\u003c\/li\u003e\n\u003cli\u003eRiri two-way zipper with ecru rib detailing\u003c\/li\u003e\n\u003cli\u003eWelt pockets\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband with metal cord lock\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEcru portend. embroidery on the left of torso\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash 30°, inside out, zip fastened. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":51696641081687,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51696767467863,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51696767500631,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Onyx_Tracksuit_Front.jpg?v=1774992949"},{"product_id":"gensis-hoodie-brown","title":"Genesis Hoodie - Dune Brown","description":"\u003cp\u003eThe hoodie that anchors the Genesis collection. Built from supima cotton face and loop — the same cotton used by the best-dressed houses in the world. Pill-resistant, colour-fast, and heavier than anything you've owned at this price.\u003c\/p\u003e\n\u003cp\u003eRiri two-way zipper with ecru zip tape. Welt pockets. Adjustable waistband with metal cord lock. Ecru portend. embroidery on the left of the torso. Everything considered, nothing overdone.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eSupima cotton face and loop. Exceptionally soft, pill-resistant, and retains colour over time. Heavier than standard fleece — the weight you feel when you pick it up is intentional.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHardware\u003c\/strong\u003e\u003cbr\u003eRiri two-way zipper — Swiss-made, the reference standard for garment zippers. Ecru zip detailing. Metal cord lock on adjustable drawcord waistband.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Slightly oversized through the body and sleeve — designed to wear as a layer or standalone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupima cotton face and loop\u003c\/li\u003e\n\u003cli\u003eRiri two-way zipper with ecru rib detailing\u003c\/li\u003e\n\u003cli\u003eWelt pockets\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband with metal cord lock\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEcru portend. embroidery on the left of torso\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash 30°, inside out, zip fastened. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":51696719790423,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51696766779735,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51696766812503,"sku":null,"price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Dune_Brown_Tracksuit_Front.png?v=1775169878"},{"product_id":"portend-genesis-sweatpants","title":"Genesis Trackpants - Onyx Grey","description":"\u003cp\u003eTrack pants that hold their shape. The same supima cotton face and loop as the hoodie — built to be worn as a set or worn alone. Structured enough to leave the house in, soft enough to forget you're wearing them.\u003c\/p\u003e\n\u003cp\u003eAdjustable waistband. Side seam pockets. Ecru portend. embroidery at the right thigh. No elastic waistband pull. No compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eSupima cotton face and loop. The same construction as the hoodie — designed to be worn as a set and to age the same way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Relaxed through the seat and thigh, tapered below the knee. Straight hem — no ribbed ankle. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupima cotton face and loop\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband\u003c\/li\u003e\n\u003cli\u003eSide seam pockets\u003c\/li\u003e\n\u003cli\u003eEcru portend. embroidery at the right thigh\u003c\/li\u003e\n\u003cli\u003eStraight hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash 30°, inside out. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":51696765993303,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51696766026071,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51696766058839,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Onyx_Pants_Front_Close.jpg?v=1774992949"},{"product_id":"portend-genesis-sweatpants-copy","title":"Genesis Trackpants - Dune Brown","description":"\u003cp\u003eTrack pants that hold their shape. The same supima cotton face and loop as the hoodie — built to be worn as a set or worn alone. Structured enough to leave the house in, soft enough to forget you're wearing them.\u003c\/p\u003e\n\u003cp\u003eAdjustable waistband. Side seam pockets. Ecru portend. embroidery at the right thigh. No elastic waistband pull. No compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eSupima cotton face and loop. The same construction as the hoodie — designed to be worn as a set and to age the same way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Relaxed through the seat and thigh, tapered below the knee. Straight hem — no ribbed ankle. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupima cotton face and loop\u003c\/li\u003e\n\u003cli\u003eAdjustable waistband\u003c\/li\u003e\n\u003cli\u003eSide seam pockets\u003c\/li\u003e\n\u003cli\u003eEcru portend. embroidery at the right thigh\u003c\/li\u003e\n\u003cli\u003eStraight hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash 30°, inside out. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":51696765272407,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51696765305175,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51696765337943,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Dune_Pants_Front_1.png?v=1775169867"},{"product_id":"genesis-fitted-tee-brown","title":"Genesis Tee - Dune Brown","description":"\u003cp\u003eA premium short-sleeve tee cut from cotton interlock  — a dense, smooth, luxury-grade knit that holds its shape wash after wash. No pilling, no thinning, no compromise.\u003c\/p\u003e\n\u003cp\u003eFinished with ecru portend. embroidery at the left torso. The kind of detail you notice up close and forget about everywhere else.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003e100% Combed Cotton Interlock. Dense construction, smooth face, substantial hand feel. Heavier than a standard jersey — built to last, not to thin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Clean, relaxed silhouette — not boxy, not slim. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEcru portend. embroidery at the left torso\u003c\/li\u003e\n\u003cli\u003eReinforced neck rib\u003c\/li\u003e\n\u003cli\u003eDouble-needle hem finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash 30°, inside out. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":51696763404631,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":51696763437399,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":51696763470167,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Dune_Tee_Front_Full.png?v=1775169878"},{"product_id":"genesis-tee-onyx-grey","title":"Genesis Tee - Onyx Grey","description":"\u003cp\u003eA premium short-sleeve tee cut from cotton interlock  — a dense, smooth, luxury-grade knit that holds its shape wash after wash. No pilling, no thinning, no compromise.\u003c\/p\u003e\n\u003cp\u003eFinished with ecru portend. embroidery at the left torso. The kind of detail you notice up close and forget about everywhere else.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMade in the UK.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003e100% Combed Cotton Interlock. Dense construction, smooth face, substantial hand feel. Heavier than a standard jersey — built to last, not to thin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size. Clean, relaxed silhouette — not boxy, not slim. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEcru portend. embroidery at the left torso\u003c\/li\u003e\n\u003cli\u003eReinforced neck rib\u003c\/li\u003e\n\u003cli\u003eDouble-needle hem finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash 30°, inside out. Dry flat or hang. Do not tumble dry.\u003c\/p\u003e","brand":"portend","offers":[{"title":"S","offer_id":53067056873815,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53067056906583,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53067056939351,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/6424\/2519\/files\/Onyxteefront.jpg?v=1774993866"}],"url":"https:\/\/portendstudios.com\/collections\/genesis.oembed","provider":"portend","version":"1.0","type":"link"}